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Designing with Loyalty in Mind:

What Gig Workers Want in 2023
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Branch and Marqeta have joined forces to host a session on the state of the gig economy, evolving worker preferences, and ways to design your platform for greater loyalty. Stay ahead of the game in 2023 by watching this webinar. 

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Gig workers are picking favorites—what's driving their preferences and how can platforms adapt?

Fewer gig workers than ever are turning to only one app — over 70% are picking up jobs with multiple apps. For modern gig platforms and marketplaces, loyalty is about becoming workers’ “go-to” over their “only.”

Watch this webinar recording to hear from Branch Chief Payments Officer Ahmed Siddiqui and Marqeta Head of Growth Kate Cardone on:
  • The changing definition of worker loyalty
  • Why gig worker loyalty matters
  • What gig workers want in 2023

As a strategic leader within your organization, you’ll walk away with ideas that can help foster loyalty and make your platform the go-to choice for workers.

Panelists

Kate Cardone

Head of Growth, Marqeta

Kate Cardone serves as Head of Growth at Marqeta, where she oversees business development and sales strategy for the growth accounts sector along with the ongoing management and growth of these customers as they scale with Marqeta. She joined Marqeta in 2018, first joining to create Marqeta’s partnerships strategy, later leading channel partnerships and ultimately transitioning to lead a segment of Marqeta’s customer success team. Prior to Marqeta, she served in a variety of roles at Visa. Kate holds a bachelor's degree in business administration from the USC Marshall School of Business.

Ahmed Siddiqui

Chief Payments Officer, Branch

In his role, Ahmed spearheads product innovation, development, and strategy. With nearly a decade of payments experience, he also leads Branch’s strategic partnerships with major financial services and technology providers.

Be sure to read up on:

 

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Branch x Marqeta 2023 Gig Payments Report

Get ahead of the game with the 2023 Gig Payments Report. Download the report to gain insights into the wants and needs of 1,000+ surveyed gig workers.

Download

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Your Guide to The Next Evolution of the Gig Economy

Learn where the Gig Economy is headed, its implications for the future of work, and how businesses can best prepare for it.

Download